Ino Detelić

Designs we take for granted

I just saw this excellent video from AT&T Archives, 1970 Saul Bass’ Pitch Video for Bell System Logo Redesign.

It’s impressive how relevant and up to date all the aspects of the corporate identity redesign presented here are relevant today.

It also made me think how many things we take for granted, for example before this redesign all the people installing and repairing telephones at this huge company did it with their own clothes, with only a tag on their shirt distinguishing them from plumbers, electricians and other workers.

Posted on January 18th, 2012 under random